Let’s build & launch your Feel Good Marketing Funnel together.
Work with a team of funnel specialists to create a high-converting marketing funnel that connects with real humans and runs on auto pilot.
Strategy and coaching, sparkling copy and all the tech done for you.
Sigh. Of. Relief.
I know that planning and building a funnel is hard work.
You need the right strategy, carefully crafted copy and enough tech savvy to make all of your tools speak to each other. Hell, you need a some kind of unicorn.
And if you’re ready to build a sales funnel, you’ve probably been trapped in a few funnels yourself. Endless emails and pushy selling.
Er, no thank you. You want your funnel to look and feel completely different. Like it’s built for a real human to *whispers* actually enjoy.
Even the words ‘sales funnel’ sound like they were invented by an evil robot. (I don’t mind an evil robot in a disaster movie, but you don’t want one in your inbox).
I feel you. I’ve been there too and right now I bet these are the roadblocks which are holding you back from finally building that damn funnel…
YOU DON'T KNOW WHAT TO PUT IN YOUR FUNNEL
And you’re struggling to map out the relationship journey
YOU FEEL LIKE THERE IS TOO MUCH CONTENT TO CREATE ON YOUR OWN
And you suspect there is some kind of magic copy formula to follow (relax – there is!) but you don’t know how to write persuasive copy without sounding like a pushy seller.
YOU DON'T KNOW WHICH TECH TOOLS YOU NEED
And you don’t want to waste your money on the wrong system, never mind trying to work out how it all fits together.
GREAT NEWS
We build unsleazy, high-converting funnels that work because they build real relationships.
AND WE BUILD THEM FAST SO YOU CAN GET BACK TO DOING WHAT YOU’RE BEST AT
This is for you if…
YOU'RE READY TO STOP RELYING ON REFERRALS & WORD OF MOUTH & GET A SYSTEM IN PLACE
You’ve heard that ‘the money is in the list’ and it’s true. An email marketing funnel is the only way to build a responsive audience who trusts you and consistently buys from you.
YOU WANT TO GET OFF THE 'FEAST OR FAMINE' TREADMILL OF TRADING TIME FOR MONEY
You know you’ve hit the ceiling of where your time and talent alone can take you and that just ‘working harder’ isn’t going to deliver the growth your business deserves.Â
YOU WANT TO GET THE DAMN FUNNEL BUILT WITH PROFESSIONALS WHO WILL GET IT RIGHT FIRST TIME
You’ve been dabbling with lead magnets, email sequences and paid ads but you don’t want to waste even more time. You want to be given a strategy and a framework that is easy to use and exactly right for your business.
THIS IS WHY I’VE PUT TOGETHER
The Funnel Fix
It’s the done-for-you red carpet service for entrepreneurs who know they need a marketing funnel but need an expert team to finally get the damn thing launched!
We build your lead-generating funnel from the ground up.
You work through a series of guided exercises within our membership to help us create a perfectly tailored funnel strategy.
Then we get to work populating your funnel with your lead magnet, email sequences and calls-to-action that are designed to capture the attention of your ideal clients and turn them in to raving, paying fans.
We’ll switch on your automated lead-generating funnel and open the champagne together.
“We launched my membership with more than double the number of founding members and recurring revenue that we had set as our goal. .”
– KAY PEACEY | SLICK BUSINESS
HOW THE FUNNEL FIX WORKS
As a team, we take a deep dive into your business and together we map out your feel good funnel, whether it’s for lead-generation, for a launch or for client enquiries.
We guide you through a series of planning exercises to make sure your message is aligned with your ideal client before diving into building all of the moving parts of your funnel.
1
Craft Your Strategy
- First, you’ll work with Melissa to create your overall strategy.
- Next up is a Tech Audit with Tom to make sure you’ll have the best combination of tools for your funnel.
- Move on to a Website Audit with Nicola, our web designer, to plan your funnel and sales pages.
- Explore your voice and message with our expert copywriting strategist, Sarah.
2
Plan Your Content
Next you’ll work through a series of guided exercises inside our membership, The Marketing Fix.
You’ll map out all of the content you’ll need to create for every stage of your funnel, from building your client avatar to your carefully crafted lead magnet and everything in between.
During this stage, we’ll be working with you to extract the business stories and life lessons that will connect with and magnetise your audience.
3
The Funnel Build
This is where we do our thing. We use our funnel blueprint to bring your funnel to life.
We create the email content, automations and website integrations and make sure they work seamlessly together.
Each expert member of the team will work with you to make sure that your funnel ‘feels like you’ and we’ll show you how to insert the real human touches that create excitement and which build genuine relationships with your audience.
4
The Launch
Whilst your funnel is being built, Melissa will guide you through your organic launch strategy.
Together we’ll work out the best way to create excitement around your lead magnet or program and plan a social and email campaign that will allow you to test your funnel before investing in any paid ads.
We maximise the reach and the audience you already have and put in place a growth plan to maintain momentum.
Then we open the champagne and celebrate!
Meet the team
STRATEGY
Melissa
I’ve built my business over the last 10 years by using marketing funnels to grow my audience and my digital revenue. I’ll guide you through the Funnel Fix process to make sure you have a solid strategy underpinning your funnel.
I specialise in working with creatives who want to automate their lead generation process or launch an online product to create recurring revenue.
I’ve been there and got a whole drawer full of t-shirts so I can’t wait to show you my shortcuts.
COPYWRITING
Sarah
I’m an experienced copywriting strategist and I love to help entrepreneurs ‘find their voice’.
I’ll be working with you to extract the stories about your business journey, your challenges and your successes in order to bring your funnel to life and connect with your audience. I’ll teach you why you need to send every single email as well as our signature storytelling structure.Â
I’m also a master of the scroll-stopping email subject line and I love a well-placed emoji!
TECH
Tom
With over 18 years experience of writing websites and software, I will be the one looking under the hood of your system to help you choose the right tools for your funnel.
I’ll set up and test your integrations to make sure they work smoothly to create a beautifully automated experience for your audience.
WordPress and ActiveCampaign are my jam, but I love a good tech challenge!
DESIGN
Nicola
I’m an experienced WordPress designer and I’ll be working with you to create the key website pages you need inside your funnel, like sign-up and sales pages.
I’ll be implementing our proven page layouts to make sure they blend seamlessly with your existing website.
SOCIAL MEDIA
Vicki
I’ve been helping business owners create impactful social media strategies for ten years.
I’ll be on hand if you need help planning your social media presence to launch your funnel or if you need a solid on-going strategy.
CONCIERGE
Clare
I’m an experienced VA and I’ll be guiding you through the Funnel Fix process and making sure you know where to find everything you need.Â
I’m here to support you and make sure the project runs smoothly.
“My new funnel is nurturing new leads whilst I focus on looking after my community.
Case Studies
We’ve created funnels and launches for digital entrepreneurs, course owners and speakers and we’ve loved working with them all.
EVERGREEN MEMBERSHIP FUNNEL
The Brief | Kay Peacey
Kay needed strategic planning and support for her ActiveCampaign Academy membership launch.
We worked with Kay to map her out her pre and post launch content, including a high-converting webinar, and then transform that content into an evergreen funnel to convert leads on autopilot.
We love supporting business owners through live launches. We provide absolute focus as you move through our 8 week launch plan. No more guesswork. Total clarity.
The best thing about it was getting total clarity on where I needed to focus my time and attention each week.
KAY PEACEY, SLICK BUSINESS
“Working with Melissa & her team helped me to launch my long dreamt-of ActiveCampaign Academy membership without getting overwhelmed by the demands and the decisions needed to make it happen.
My biggest struggle when it came to launching a membership was figuring out what to prioritise at each stage, and how to get it all done on time.
But the team led me through the weekly planning experience and the result was a smooth run from setting the date, all the way into our launch period. We ended that launch on time, without breaking ourselves, and with more than double the number of founding members and recurring revenue that we had set as our goal.
The best thing about it was getting total clarity on where I needed to focus my time and attention each week.”
EVERGREEN COURSE FUNNEL
The Brief | Angela Rose
Angela Rose needed to build an evergreen funnel to create waitlists for her healthy eating course that runs 4 times per year.
We worked with Angela to fine tune her lead magnet, email nurturing sequences and her automated webinar.
Helping Angela getting laser-focused on the pain points of her audience, find her voice and be more visible, has given her the confidence to re-launch her free Facebook community and connect with her audience through storytelling and personality-led content.
Working with Melissa inside The Funnel Fix has been the best experience of my 10-year marketing career.
ANGELA ROSE, THE LAUNDRY MOMS
She’s helped me take my big pile of funnel spaghetti, sort it out like a brilliant brain surgeon while surgically removing the bits that are causing the problem, and restructuring a strategic plan which produced our first ever 4 figure launch!
Thank YOU Dr. Melissa Funnel Fixer!”
EVERGREEN MEMBERSHIP FUNNEL
The Brief | Jaz Ampaw-Farr
Jaz needed help building and launching her Human First Academy evergreen funnel and we were thrilled to help.
As a professional speaker who connects with thousands of people every month, she needed a lead magnet and automated system to nurture new audience members hearing her speak.Â
We helped Jaz craft and price her membership offer and create her evergreen funnel content by following our signature 8-week launch process. Our whole team loved working with Jaz to capture her voice, create ‘human first’ content and bring her funnel to life.
I could never have done this without having a team to bring every part of the funnel together seamlessly.
JAZ AMPAW-FARR, SPEAKER & AUTHOR
“I have been talking about launching an online membership for more years than I would like to admit and I knew I couldn’t do it alone.Â
My biggest struggle when it came to launching a membership was understanding the strategy and how the content, the workflow and the tech tools would fit together.
What I really needed was for someone to just tell me what to do and in what order. Not only did the Funnel Fix team take the practical tech things off my plate, like email automations and website integration, they worked really hard to capture my voice and create a fun, human first content experience for my audience that doesn’t feel weird or salesy.Â
The best thing about it was getting the strategic overview from Melissa, being given a step-by-step plan to follow and having a whole team to hold my hand during the launch process.
If you know you need to get your funnel built and you’re short on time and not entirely clear on strategy, this is gold! Thanks guys.”
What does it include?
We’ll be building your funnel from the ground up. Here’s what we’ll create together.
STRATEGY
- Funnel strategy session with Melissa where we create your funnel map & plan your funnel content. (View an example funnel map here).
- Launch strategy session with Melissa where we create your personalised launch roadmap
- Tech audit with Tom
- Website audit with Nicola
- ‘Find Your Voice’ copy strategy call with Sarah
CONTENT
- We’ll transform your copy and content ideas into beautifully written emails for the delivery, nurture and conversion stages of your funnel. (10+ emails)
- Your email sign-up & thank-you pages designed to match your brand, with strategic copy
- Your sales page designed with strategic copy
- (Optional) lead magnet creation
- (Optional) social media launch content & support
FUNNEL BUILD
- We’ll build the key automations you need in your email marketing platform with all of the tags and goals you need to segment your growing email list
- We’ll integrate and style your email sign up forms in your website
- We’ll work with you to create and automate your call to action (eg. Book a call with you).
- (Optional) purchase and client onboarding automations
- Includes licenses for WPFusion & CartFlows worth $699 per year.
GOT SOME
Questions?
Excellent. Investing in your business is a big deal and we want you to be sure that The Funnel Fix is a good fit for you.Â
It’s not for everyone. It’s for ambitious business owners who are ready to delegate and who need strategy, accountability and the support of a team of funnel experts.
How much does it cost?
Our funnel-building starts from £4,995 + VAT for a standard lead generating funnel, but every business is different, so we always like to put together a custom funnel quote for you after an initial discovery call.
How quickly will I recoup my investment?
I’m happy to report that every single funnel client has recoupd their investment and more during the launch process. If you’re launching or re-launching a course, product or paid event, then you’re likely to make your investment back pretty immediately, leaving you with a perfect, lead-generating evergreen funnel to fill with new leads.
Not launching anything or got a small audience? It might take you a bit longer and you’ll probably want to also invest in paid ads to really ramp things up. But creating a high-converting funnel is *THE* best way to grow your email list and scale your business.Â
I have a tiny or non-existent email list. Will this work for me?
It won’t happen overnight.
But at some point, we all hit the limit of where word of mouth and hard work alone can take us. That’s where having an email list comes in.
We’ll show you how to test your content and launch your funnel organically before you start to invest in paid ads.
Building an email list does take time, but creating a marketing funnel is the best way to do it.
Which email marketing platforms do you work with?
We are huge fans of ActiveCampaign and use it ourselves which means we can leverage all of its tools to really get your funnel and email list working hard.
We are also happy to work with MailerLite. We don’t have any plans to work with Mailchimp but we are happy to help you move platforms.
Which website platforms do you work with?
We are WordPress specialists and work with Divi, Elementor and Kadence. We are also happy to work with Showit.Â
I'm just starting out. Do I need to hire you?
Not everyone is ready to build their own funnel or have it built for you. If you’re just getting started, you’ll need to be very clear on your audience, your niche and the problem you can solve for them.
If you don’t have this kind of clarity yet, before we begin work on your funnel, we’ll ask you to work through the initial stages of our membership roadmap to complete a series of guided exercises to build the messaging and offer foundation you need to create a successful funnel.
Do you offer paid ads set up?
We don’t. We think it’s a very specialist discipline but we do know some great people who do offer this.
LET’S TALK
I’m Melissa & I’m passionate about helping businesses stop waiting to get lucky.
At the beginning of my marketing journey, I wasted a lot of time, trying different tools and tactics, believing that if I just worked harder and harder, somehow my business would magically grow. Spoiler alert. It didn’t.
But one day I sat down and designed a lead magnet and it was the lead magnet that changed everything.
It didn’t happen overnight.
But I kept sharing that link, I added a pop-up to my website, I started playing around with Facebook ads.
(I didn’t have an email funnel by the way, but I knew I wanted one).
It took a year to get my first 2,000 subscribers and when I launched my first course, roughly 10% of my list bought it.
I did over $20k in sales that week. It still blows my mind.
BUT none of that would have happened if I hadn’t been consistently building my email list with an automated marketing funnel.
There is no other way. No overnight success.
You don’t suddenly just get lucky and go viral.
