FREE WORKSHOP
Launch Your Lead Magnet
in just 7 days
You’ve been procrastinating about that lead magnet for ages, right?
Maybe it’s still just an idea or half-finished in a dusty corner of your Canva account…
Either way, something is holding you back and I’m pretty sure I know what it is.
Give me 90 minutes and I’ll help you choose a red hot lead magnet topic for your niche, get it designed and written AND hold your hand through the techy part.
Boom! Your shiny new lead magnet launched in 7days.
TUESDAY, 18 OCTOBER
London 7pm | Europe 8pm | New York 2pm
You know you need a lead magnet to grow your audience.
But you don’t really know why or how.
I should know because I put it off for YEARS.😉
Back in 2016, I’d been listening to podcasts, reading blogs and downloading endless freebies from marketing gurus and they all had the same message.
“Build your email list. The money is in the list.”
But dammit, the advice was all so vague.
Create a lead magnet they said….
Build a marketing funnel they said….
Yeah, yeah, great. But where’s the freaking detail, gurus?
I’d been down so many marketing rabbit holes that I was literally paralysed with indecision. Strategy, tech, lead magnets, SEO. Waaaahhh!
I’m guessing these are your struggles too right now…
YOU DON'T THINK YOU CAN COME UP WITH AN ORGINAL IDEA
I mean, hasn’t it all been said before? Who the hell am I to put myself out there as an expert?
YOU'RE NOT SURE WHAT FORMAT TO CHOOSE OR HOW LONG IT SHOULD BE
Checklist, ebook, fact sheet, quiz, a novel maybe? Aargh, there are so many options to choose from and what if my audience doesn’t like it?
EMAIL AUTOMATION SOUNDS TECHY AND YOU DON'T DO 'TECH'
Delivering a lead magnet sounds like there are so many moving parts, from landing pages and forms to email automations and downloads. Uurgh.
Sound familiar?
Don’t worry. You’re not meant to know how to do all of this stuff because…
You. Are. Not. A. Professional. Marketer 👏
If it makes you feel any better, it took me years to get off the fence and actually write my first imperfect lead magnet and dare to show it to someone.
But when I finally pulled the trigger, I went from having two email subscribers (one of them was me and the other one my mum) to 2,000 subscribers and an extra $27k in the bank, in just one year.
I was lucky enough to be given a short cut back then, and now I’m going to pay it forward and walk you through creating AND ACTUALLY LAUNCHING your first lead magnet.
LISTEN UP
This lead magnet workshop is for frustrated business owners who know that there is more to marketing than randomly posting on social media.
BUT DON’T KNOW WHERE TO START
Before the workshop, I’ll set you a little homework to make sure you get the most out of our time together. It won’t be time-consuming. You can even think about it in the shower or walking the dog!
During the 90 minute workshop, we’ll craft your lead magnet plan and then follow up with a coaching session to help you bust through any roadblocks and actually get launched.
1
Choose your lead magnet topic and killer hook
First, we’re going to eliminate any self-doubt by zeroing in on your Zone of Genius.
I’ll help you identify the lead magnet topic that is going to resonate the most with your ideal client and position you as the expert they need.
Then I’ll help you plan exactly where it fits into your follow-up content.
Most importantly, I’ll show you how to craft a hook which makes sure your lead magnet actually gets read.
2
Design and write a knock out lead magnet
You’re not a designer and you’re not a copywriter. I get it. This is why there are so many half-finished lead magnets gathering dust in Canva.
I’ll show you how to properly structure a compelling lead magnet and share my own Canva lead magnet templates for you to use to give you a creative head start.
I’ll also show you my copywriting process to help you get over that big old blank page fear.
3
Integrate & launch your lead magnet
This is where we bring it all together.
I’ll show you how to set up the key pages you need in your website, and the simple email automation you need to get it into the hands of your subscribers.
Most importantly, I’ll share the strategy behind all of the moving parts and email content.
4
Join a coaching session & get help from our amazing team!
A couple of days after the workshop, we’re holding a 90 minute drop-in Zoom session where you’ll be able to get our eyes on your lead magnet set up.
- Get strategy and content feedback from me
- Get copywriting tips from Sarah (the genius wordsmith behind all of our content)
- Get tech help from Tom, our WordPress & email automation guru
Bonus
Get 3 stunning Canva lead magnet templates to give yourself the ultimate head start.
FREE
Plus I’ll be holding a hosted replay & bonus live coaching session.
Get access to the live workshop, the replay & the resources forever.
“I’ve been sitting on a half-finished lead magnet for nearly 2 years. Melissa made actually getting it out there seem really simple.
I’ve just hit my first 200 subscribers and I’m already getting more consistent sales.”
GOT SOME
Questions?
Why on earth is this free?
Over the last year, I’ve noticed that not having a lead magnet is the #1 sticking point when it comes to growing a small creative business. If I can help you make the first move, then you’re more likely to continue.
Full disclosure, I want to give you a taste of The Marketing Fix. This is the kind of thing we do all day long in the membership, and if I do say so myself, it’s pretty awesome!
Will I get access to the replay? Yes!
Not only will you get access to the replay, you’ll access to the Launch Your Lead Magnet mini-course, where the workshop is broken down into simple steps, with the resources you need to design and launch your lead magnet.
Does it matter what stage my business is at?
No, not at all. If you are just starting out or an established business who wants consistent grwoth (ie. everyone) then this is for you.
TUESDAY, 18 OCTOBER, 2022
London 7pm | Europe 8pm | New York 2pm
LET’S TALK
I’m Melissa & I’m passionate about helping businesses stop waiting to get lucky.
At the beginning of my marketing journey, I wasted a lot of time, trying different tools and tactics, believing that if I just worked harder and harder, somehow my business would magically grow. Spoiler alert. It didn’t.
But one day I sat down and designed a lead magnet and it was the lead magnet that changed everything.
It didn’t happen overnight.
But I kept sharing that link, I added a pop-up to my website, I started playing around with Facebook ads.
It took a year to get my first 2,000 subscribers and when I launched my first course, roughly 10% of my list bought it.
I did over $20k in sales that week. It still blows my mind.
BUT none of that would have happened if I hadn’t had some serious help from others who were ahead of me on that journey.
There is no other way. No overnight success. You don’t suddenly just get lucky and go viral. The first step is always creating a lead magnet and I can’t wait to show you how!
TUESDAY, 18 OCTOBER
London 7pm | Europe 8pm | New York 2pm