YOU’RE IN THE
Innovation Phase
High five! Your marketing machine is up and running and you’re seeing a steady steam of well-qualified, enthusiastic leads coming into your business.
With your system in place, now it’s time to turn up the heat and start to really scale your business. This phase is all about diving into the metrics of your marketing funnel, looking for areas where you can make improvements in order to get the best possible return on your ad spend.
You’ll also want to start reaching out to other business to create partnerships in order to access audiences you can’t reach on your own.
You might also be considering scaling through creating passive income or digital products.
DO NOW
FOCUS
Build your team to ensure you are able to spend at least 30% of your time on deep, strategic work
Outsource anything complicated that is subject to rapid change and requires an expert. eg. Facebook ads
Review the tools you are using and invest in systems to make sure that your business workflow is as automated as possible
Invest in funnel tracking software to ensure your conversion data is accurate
Start focusing on your 'Dream 100' potential partners, in order to gain access to a much wider audience than you can reach on your own
Seek out opportunities to significantly raise your profile - guest appearances on podcasts, presenting online and at events
Are you ready to add additional streams of income to your business? This might be coaching, courses, memberships or digital downloads
Make the most on one-to-one coaching opportunities and masterminds